Found in Spain; lost in translation
On a recent trip to Seville, I was idly leafing through the hotel chain magazine. I suppose the idea of these publications is to draw the reader in with articles of general interest, and to hit them with advertorials promoting new destinations, refurbishments and so on. Aiming to appeal to the international traveller, the articles appear both in the local language and in English. As befits a publication reflecting luxury values, considerable care is taken over the photography, typography and layout, even the quality of paper stock used.